
WEBSITE COPYWRITER & BLOG WRITER FOR SMALL BUSINESSES
Fill your diary with dream clients through strategic copy and content that shows you really get them — making choosing you a no-brainer
Choose from done-for-you website copy and blogs, a comprehensive website audit, or get support to DIY the copywriting and content for your small business
“I could focus on running my business without stressing and overthinking”

(Website Copy Client - Paisley, scotland )
You're determined to turn that vision board into reality…
…and it starts with attracting a steady flow of clients
But the challenges of finding time to invest in the strategic vision for your small business website is affecting your progress.
Because this is your truth:
- Writing website copy and blog content feels overwhelming amidst the hustle. You hate facing a blank screen and the constant “this isn’t good enough” feeling. Articulating what you do and the value you offer is tricky.
- The “how to write a great home page” guides you find on Pinterest add to the confusion. It’s difficult to know what words and page layout will get people saying “yes” for your business.
And the real frustration? You know you’re as talented as your competitors. You’re just struggling to convey your USP and true value on your ‘shop window’.
When you want to get it right, it can be difficult to move forward with confidence.

But what about this?
Imagine feeling energised and confident to share your website URL and write your blog posts.
Imagine getting the attention of your ideal clients and bringing new eyes to your business.
Imagine striking ‘get website copy done’ off your to do list.
Because with a little helping hand from a website copywriter to…
- write effective website copy to get your ideal clients thinking “yes, this person really gets me, I want to work with them…”
- ensure your unique voice shines through in your blogs so that you stand out in a competitive market
- enhance user experience (UX) to guide website visitors from point A to “contact me” with ease
- establish credibility and trust with your audience through strategic placement of testimonials, case studies, and client success stories
- increase sales through persuasive messaging such as compelling calls-to-action
- ensure your business can be found by Google
- collaborate with website designers to merge your words and visuals seamlessly for a user-friendly website experience
- show yourself as the “go-to” in your area
- bring in more of the clients you love working with
- show that you’re reliable, knowledgeable, and passionate about what you do
- pre-emptively answer common questions so there’s no question marks over working with you
…and make your small business dreams come true.
SMALL BUSINESS WEBSITE COPYWRITER & BLOG WRITER near aberdeen
Get tailored-to-you website copywriting and blog writing support
As a UX copywriter, offering web copywriting services, I write words that resonate with your ideal client in a way that makes sense to them so that hitting that “book now” or “sign up” button is natural.
Expect a research-based strategy-focused approach, and a lot of chat about how words and design go hand-in-hand for a high quality user experience.
Choose from full done-for-you website copywriting and blog writing services or budget friendly support options for those who wish to DIY
“exactly the right words”

(Website Copy Client - banff, scotland)
ABERDEENSHIRE FREELANCE COPYWRITER
Meet your small business cheerleader
Hi, I’m Claire Cunningham – website copywriter and content writer for service-based businesses and creative entrepreneurs who value authentic storytelling and strategic communication.
As a former teacher, I’ve always had a knack for making complex ideas easy to understand.
Using real-life examples in teaching taught me the value of something being relatable. I apply the same idea to writing copy and content – making sure it connects with people.
I love working with small business owners near me in Aberdeenshire, UK and across the world to refine their messaging.
And when clients tell me they now feel more confident about moving forward with their business, it’s incredibly rewarding.
If you’re looking for a trusted writing partner to help grow your business, I’d love to get to know you.

“her approachability and collaborative approach makes working with her seamless and enjoyable”

(seo blog client - inverurie, scotland)
Ready to get some support with your website copy and blog content?

Keen to DIY the copy for your small business?
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