Claire, a freelance copywriter & editor, sits on a chair, smiling at the camera. She wears jeans and a stripy jumper.

WEBSITE COPYWRITER & BLOG WRITER FOR SMALL BUSINESSES

Fill your diary with dream clients through strategic copy and content that shows you really get them — making choosing you a no-brainer

Choose from done-for-you website copy and blogs, a comprehensive website audit, or get support to DIY the copywriting and content for your small business

“I could focus on running my business without stressing and overthinking”

From our first point of contact, Claire’s communication and understanding was fantastic and I immediately felt comfortable. This took so much pressure away from me I just didn’t know where to start. Involving Claire in the website copywriting process made it easy and I could focus on running my business without stressing and overthinking. 
Jenn Mathieson
Bridal hair and makeup stylist
(Website Copy Client - Paisley, scotland )

You're determined to turn that vision board into reality…

…and it starts with attracting a steady flow of clients

But the challenges of finding time to invest in the strategic vision for your small business website is affecting your progress.

Because this is your truth:

  • Writing website copy and blog content feels overwhelming amidst the hustle. You hate facing a blank screen and the constant “this isn’t good enough” feeling. Articulating what you do and the value you offer is tricky.
  • The “how to write a great home page” guides you find on Pinterest add to the confusion. It’s difficult to know what words and page layout will get people saying “yes” for your business.

And the real frustration? You know you’re as talented as your competitors. You’re just struggling to convey your USP and true value on your ‘shop window’.  

When you want to get it right, it can be difficult to move forward with confidence.

But what about this?

Imagine feeling energised and confident to share your website URL and write your blog posts.

Imagine getting the attention of your ideal clients and bringing new eyes to your business.

Imagine striking ‘get website copy done’ off your to do list.

Because with a little helping hand from a website copywriter to… 

You can…
  • show yourself as the “go-to” in your area
  • bring in more of the clients you love working with
  • show that you’re reliable, knowledgeable, and passionate about what you do
  • pre-emptively answer common questions so there’s no question marks over working with you

…and make your small business dreams come true. 

SMALL BUSINESS WEBSITE COPYWRITER & BLOG WRITER near aberdeen

Get tailored-to-you website copywriting and blog writing support

As a UX copywriter, offering web copywriting services, I write words that resonate with your ideal client in a way that makes sense to them so that hitting that “book now” or “sign up” button is natural.

Expect a research-based strategy-focused approach, and a lot of chat about how words and design go hand-in-hand for a high quality user experience.

Choose from full done-for-you website copywriting and blog writing services or budget friendly support options for those who wish to DIY

“exactly the right words”

“I roughly knew what I wanted it to say, but finding the right words didn’t come naturally to me. Claire asked lots of questions about me, my business, my team as well as what we do for our clients. She listened to what I said, picked out the most important bits and came up with exactly the right words, even including a bit of Doric!”
Elaine McKilligan
McKilligan Financial Services
(Website Copy Client - banff, scotland)

ABERDEENSHIRE FREELANCE COPYWRITER

Meet your small business cheerleader

Hi, I’m Claire Cunningham – website copywriter and content writer for service-based businesses and creative entrepreneurs who value authentic storytelling and strategic communication.

As a former teacher, I’ve always had a knack for making complex ideas easy to understand.

Using real-life examples in teaching taught me the value of something being relatable. I apply the same idea to writing copy and content – making sure it connects with people.

I love working with small business owners near me in Aberdeenshire, UK and across the world to refine their messaging.

And when clients tell me they now feel more confident about moving forward with their business, it’s incredibly rewarding.

If you’re looking for a trusted writing partner to help grow your business, I’d love to get to know you.

Claire, a content writer, & brand voice consultant, is sitting at her desk, turning back to smile over her shoulder at the camera. She has long dark hair and is wearing a green ditsy patterned dress.

“her approachability and collaborative approach makes working with her seamless and enjoyable”

"What sets Claire from Word Craft apart is not only how professional she is but also her friendly manner and ease of dealing with. Her approachability and collaborative approach makes working with her seamless and enjoyable. Claire is highly responsive, ensuring that our communication remains fluid and effective."
Kathy Yates
Midnight elegance bridal boutique
(seo blog client - inverurie, scotland)

Ready to get some support with your website copy and blog content?

Laptop sits open on a white desk. On the screen is an email of website copywriting tips from Claire. On the desk to the right are a notebook and pencil, a pair of glasses, cup of coffee and pot plant.

Keen to DIY the copy for your small business?

Get regular actionable tips and inspiration for your website copy and blog straight to your inbox.